The Borough of Pitman
Established in 1905, Pitman is a small historical town in southern New Jersey. Bordering a college town that's growing every day, my colleague and I noticed the potential for the small town. Although Pitman is so close to the nearby college campus, almost no students visit the small town known for it's shops, restaurants and Broadway Theater. We wanted to develop a brand that preserved Pitman's history while still providing the small town with a fresh look to draw in visitors.